Growth & direction
Gain a clear focus on where the business is going, what is holding it back and which opportunities deserve your attention.
- Growth strategy
- Business planning
- Commercial priorities
Practical advice for owner-managed businesses
Better decisions.
Better business.
Clear, commercially focused support for founders who need to solve a problem, make a difficult decision or build a stronger business.
Business performance
Better business.
Strategy · Growth · Operations · Commercial problem-solving
The outside perspective
Sometimes you’re too close to the business to see what needs to change.
Fettle gives you experienced, independent support to cut through the noise, challenge assumptions and turn difficult questions into practical next steps.
How I Will Help
Support shaped around the business—not a predetermined framework.
Margins & cash
Understand where money is being made, where it is being lost and what needs to change to improve performance.
- Pricing and margins
- Cash-flow pressure
- Commercial review
Sales & operations
Build better structure behind the work so the business can perform consistently without everything relying on you.
- Process improvement
- Sales structure
- Roles and accountability
Difficult decisions
Work through a live challenge with someone who understands the commercial reality and will tell you what they genuinely think.
- Problem-solving
- Independent challenge
- Actionable decisions
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Experience, not theory
I’ve sat on your side of the table.
I’m Jamie Cottle, founder of Fettle. I’ve spent more than 15 years starting, growing and leading owner-managed businesses—dealing with the decisions, pressure and uncertainty that come with it.
I’ve built multi-million-pound companies, including growing Flex-E-Lease from £1.03m to £2.21m turnover with £285k profit before tax, and leading CAMROL to almost £4m annual turnover.
That experience means the advice is grounded in commercial reality: what works, what costs, what gets in the way and how to move forward.
View Jamie on LinkedIn ↗The Fettle approach
Straight answers. Clear priorities. Practical action.
01
Get underneath it
We start with the situation as it really is—not the polished version.
02
Find the leverage
We identify the decisions and changes that will make the greatest difference.
03
Move forward
You leave with clarity, priorities and practical actions you can use immediately.
A good fit
Fettle is for you if…
01You know the business could perform better, but you’re not sure what to fix first.
02Growth has created complexity and everything still seems to come back to you.
03You’re facing a decision where a clear, experienced outside view would help.
04You want straight-talking support and useful action—not another business coach.
Start a conversation
What decision could move your business forward?
Tell me what you’re working through. The first conversation is simply a chance to understand the challenge and see whether I can help.